Your Brand Live is a new venture all about doing things l-i-v-e, as their name attests. They produce, host and broadcast events so that anyone, anywhere can tune in as it happens.
Because they’re all about highlighting other brands and personalities, they needed an identity that was stark and simple.
Created was a clean, bold and confident logo and identity. Its roots give a nod to the first monochromatic black and white telecommunication medium. It’s strong but not overpowering, contrasting well over imagery and allowing the eye to be drawn across a scene.