Modern Slavery: UNSEEN

AGENCY
Chello

CLIENT
Salvation Army x The Freedom Partnership

CATEGORY
Print

ROLE
Guaranteeing humane working conditions is difficult when supply chains are tiered and outsourced. Many goods produced by Australian companies unknowingly involve modern slavery.

The Freedom Partnership was a collaboration between commercial law firm, Mills Oakley, and global charity, The Salvation Army. It used legal expertise to fight breaches in human rights.

The introduction of a modern slavery bill required businesses with more than $100m revenue to disclose their anti-slavery practices. The Freedom Partnership wanted to alert businesses to changes in legislation and the liability of inaction.

The Freedom Partnership initially requested a brochure to call attention to the new anti-slavery measures. But for an issue of this importance and covertness, we knew there were other ways to challenge a reader.

We developed this poster intended for display, not disposal. It’s interactive, prodding a reader to engage as they unfold the poster. By using unexpected folds, typography, photography, hand-drawn images and textual vignettes we drew attention to the breadth and intricacies of modern slavery – and its pervasiveness. The experience of revealing and revelation provokes a reader to question their impact and take action.

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