One of Mirvac's Sydney retail centres, Greenwood Plaza, wanted to boost their weekend sales with additional printed and digital promotional material. Situated in the business district of North Sydney, the weekend period is dramatically quieter than during the week. GWP wished to make known that the centre was still open for trade on the Saturday and Sunday, with retailers specialising in fresh food, dining and fashion.
We went with an image heavy campaign, with a straight forward slogan of 'Open Saturdays'. We had a focus on the three main offerings and released both light and dark complementary imagery sets. The campaign was seen on various collateral including in centre posters, digital directories, eDMs, adshells, street talkers, billboards and mobile boards.