CAPACITY
Freelance

CLIENT
Business Owner,
Dandy Dames

CATEGORY
Identity

ROLE
To create an identity for a online store specialising in vintage inspired, 1950s women's clothing and accessories. With a demographic of women between the ages of 18-40, values focused on playful, fun and for all women.

This concept was developed from looking at the pasttimes of the 1950s, the era of rock music, dancing, drive-in movies and milkbars. From milkbars to soda pop to soda pop caps, the idea created a colourful and whimsical icon reminiscent of the times.

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