Cure Cancer Australia is about funding cancer research projects brimming with potential, but are overlooked because their researchers don’t have an established track record. Without Cure Cancer Australia we risk losing incredible advances in understanding how to treat and cure cancer.
As part of their fundraising efforts Cure Cancer highlights the impressive-but-not-obvious projects that they fund. We helped them update the visual language of this brochure from stern and heavy, to uplifting and hopeful. By altering imagery, layout and colour we created a smart summary of their good work – so that they can keep doing it with style as well as substance.